Given that the brief charts the course for the remainder of the project it is critical that it is a well-articulated leading document.
This is very appealing, as reusing is even more sustainable than recycling..However, it’s worth stating that this is a huge simplification; that the true meaning of ‘circular economy’ is phenomenally complex (especially when we’re considering a 60-year plus period – how well do we believe someone in 1960 would have predicted the market in 2020?)
This is a topic in its own right that we’ll explore another time – but what we can say for now is that construction Platforms seem like a sensible way of facilitating this approach.. What are the challenges to widespread adoption of construction Platform design?.None of the challenges present in getting the industry to adopt a construction Platforms approach are technical.The majority of objections are linked to cultural mindset factors.
These include issues like insurance warranties, intellectual property, and risk allocation in construction.We’re not suggesting traditional construction isn’t risky.
We know from government data that almost 10% of their spending on construction is allocated to risk.
This hasn’t changed despite many years of operating in this way.This is about product-led thinking and strategic initiatives focused on long-term business health.. “You need an ecosystem of products, ours and other people's, to make this possible, but you first need leadership to give you permission to learn a direction, a strategy, the reasons you're doing this, and that, rarely, if ever, lives in one project.
We have to stop this nonsense that we're going to somehow change the world with one project.”.The people in leadership positions, whose jobs aren’t vulnerable, they’re the ones who need to move this forward.
“You've got to think about the long game,” Marks says, “and whether or not you're going to exist on this planet.”.She’s also aware that there’s a monetary opportunity here, on top of the current $14 trillion industry ecosystem.
(Editor: Best Consoles)